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11266NAT · AQF Level 6

Advanced Diploma of Digital Marketing

The 11266NAT Advanced Diploma of Digital Marketing is a nationally accredited qualification for marketing professionals seeking senior digital credentials. Unlike the broader BSB60520 Advanced Diploma of Marketing and Communication, it focuses specifically on digital channels — search, social, content, email, programmatic — making it attractive to performance marketers, agency leaders, and in-house digital marketing managers.

18–24 monthsOnlineBlendedNationally RecognisedRPL eligible

What you'll learn

  • Digital marketing strategy and integrated campaign planning
  • Search engine optimisation (SEO) and search engine marketing (SEM)
  • Social media marketing and paid social strategy
  • Content marketing, copywriting, and editorial strategy
  • Email marketing automation and CRM integration
  • Programmatic advertising, display, and data-driven targeting
  • Marketing analytics, attribution, and performance reporting

Career outcomes

Typical roles held by graduates of the Advanced Diploma of Digital Marketing. Salary ranges sourced from SEEK Salary Insights 2025.

Digital Marketing Manager

$85,000–$125,000

Performance Marketing Specialist

$80,000–$115,000

SEO / SEM Manager

$80,000–$120,000

Head of Digital (Agency)

$100,000–$150,000

Entry requirements

Applicants typically hold a Diploma in Marketing, Business, or Communications, or a relevant degree, plus at least 2 years of experience in a digital marketing role.

RPL available for this qualification

Digital marketing professionals with 5+ years of campaign management, SEO, or paid media experience may qualify for RPL. Campaign performance reports, content portfolios, and agency client records can support your application.

Learn about the RPL pathway →

Related qualifications

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